Branding and Web Design
Solstice Counselling
Solstice Counselling, founded by Kareena Sajnani in Brisbane, is a counselling service dedicated to helping individuals of all ages find clarity, resilience, and growth. The goal of this project was to establish a new brand identity for their business and create a comprehensive suite of assets to support its launch.
The branding process focused on creating a comforting and approachable identity that aligned with Kareena’s personal design aesthetic. This included designing the logo, choosing a serene color palette, selecting typography, and creating essential assets like forms and documentation.
The website, a critical component of the project, was designed to reflect the brand’s ethos while being highly functional. It included responsive design, CMS integration, animations, and user-friendly booking flows.
My role encompassed client servicing, brand identity design, wireframing, UI/UX design, and content strategy. I worked closely with Kareena to ensure the deliverables met her vision and created a cohesive brand experience. The result was a seamless and welcoming platform that helped Solstice Counselling connect with its audience effectively. Today, the client is successfully running her business, supported by a strong and thoughtfully designed identity.
