Netflix X 4700BC Popcorn
Best Enjoyed Together
Best Enjoyed Together was a campaign for Netflix and 4700BC to launch a new product line of mixed-flavor popcorn. The campaign was centred on the simple yet exciting idea to bring the idea of “mixes” to life by celebrating the diverse flavours of the product alongside Netflix’s endless variety of content. At the heart of the campaign was a master film featuring three Indian celebrities all named Karan. Karan Johar, Karan Wahi, and Karanvir Bohra. To top it off, we featured Karan Johar in a celebrity photoshoot, creating long-term brand assets that married the product’s vibrant personality with Netflix’s storytelling magic.
As a designer, I had my hands full during this project—crafting key visuals that captured the campaign’s essence, working on the production of the master film, and helping plan and execute the high-profile celebrity photoshoot, every step brought new challenges and opportunities to learn. This project was a milestone in my career, marking many firsts: my first on-set experience with a major production house, my introduction to the full production process, and my involvement in planning a celebrity photoshoot.
The campaign successfully launched the mixed-flavor popcorn product line and was very well-received for its creative storytelling and high production value. It also provided me with invaluable experience and learning opportunities that shaped my approach to creative problem-solving and collaboration.